The Annie’s Orchard range of Unsweetened
Oat and Almond Milks are feel-good, clean, honest-to-goodness plant-based dairy
alternatives for the whole family. Production processes and provenance ensure a
100% local, ethical, and sustainable product at a price-point that is appealing
for everyday consumption, while minimal ingredients and farm-to-plate
philosophy caters to a discerning plant-based consumer.
The brand story centres around a fictional
town that exists in the collective subconscious of Australian adults, employing
narrative and illustration to elicit nostalgia and connection.